Privacy Policy 7e77 — Your Personal Data Protection

At 7e77, your privacy is not merely a legal obligation — it is our sincere commitment. This document clearly explains how we collect, use, store, and protect your personal information.

Updated: 1 January 2026 Malaysia PDPA Compliant Version: 2.5

Data Collected

We only collect information that is strictly necessary to provide you with the best service.

Not Sold

Your personal data has never been and will never be sold to third parties for any commercial purpose.

256-bit Encryption

All your data is protected with industry-standard 256-bit SSL encryption, on par with international banking standards.

Full Control in Your Hands

You have the full right to access, amend, or request deletion of your personal data at any time.

7e77 Privacy Commitment: This Privacy Policy is drafted in accordance with Malaysia's Personal Data Protection Act 2010 (PDPA) and international data protection standards. We believe transparency is the foundation of trust, and your trust is our priority.

1 Introduction

Welcome to the 7e77 Privacy Policy. This document outlines the privacy practices of the 7e77 platform, operating under the domain https://7e77.pw, including our website and mobile app. When you register an account, use our services, or browse our platform, you entrust us with your personal information — and we do not take that responsibility lightly.

7e77 operates as an online gaming platform offering a wide range of game categories to eligible users. In the course of these operations, we need to collect and process certain personal data for legitimate and transparent purposes. This Policy explains precisely what we collect, why we need it, and how we use it.

If you do not agree with any aspect of this privacy policy, you should not use the 7e77 platform. Continued use of our platform indicates your acceptance of the terms stated here.

2 Information We Collect

We collect information from you through two primary methods — information you provide directly, and information collected automatically when you use our platform.

Information you provide directly:

  • Full name as it appears on your official identification document.
  • Active email address and mobile phone number.
  • Date of birth for age verification purposes (18 and above).
  • Bank account or e-wallet information for deposit and withdrawal purposes.
  • A copy of your identity document (MyKad or passport) for the KYC process.
  • Any information you share when contacting our customer support.

Information collected automatically:

  • IP address and geographic location information derived from it.
  • The device type, operating system, and web browser version you are using.
  • Session data and in-platform activity logs, including games played and total wagering amounts.
  • Cookie data and similar tracking technologies to enhance the user experience.
  • Financial transaction records including timestamps, amounts, and payment methods.
Data Category Information Type Primary Purpose
Identity Name, date of birth, ID number Account verification & KYC
Contact Email, phone number Communication & security
Financial Bank / e-wallet information Deposits & Withdrawals
Technical IP, device, browser Security & improvements
Usage Game logs, transactions Compliance & AML

3 How We Use Your Data

Every piece of information we collect has a clear and lawful purpose. We do not process your data beyond what is required for the following purposes:

  • Account management: Creating and maintaining your account, including identity and age verification through the KYC process.
  • Transaction processing: Managing all deposits, withdrawals, and bonus payments securely and accurately.
  • Platform security: Detecting and preventing fraud, money laundering, and unauthorised access to your account.
  • Legal compliance: Fulfilling our obligations under Malaysia's PDPA, AML requirements, and international regulatory standards.
  • Service communications: Sending important notifications related to your account, transactions, promotions, and platform updates.
  • Platform enhancements: Analysing usage patterns to improve performance, interface, and overall user experience.
  • Responsible gaming: Monitoring gameplay habits to identify players who may need responsible gaming support.
Legal basis: Processing of your data is based on three lawful grounds — performance of a contract (to provide the services you requested), legal obligation (PDPA and AML compliance), and our legitimate interests (platform security and improvements). We do not rely solely on consent as the basis for essential processing.

4 Sharing Information with Third Parties

7e77 does not sell, rent, or trade your personal data to any third party for their own marketing or commercial purposes. However, in the course of operating the platform, we may share certain information with the following categories of third parties, subject to strict controls:

  • Payment processing providers: Approved financial institutions and payment gateways to securely process your deposit and withdrawal transactions.
  • KYC service providers: Trusted third-party identity verification companies that verify your documents and age in accordance with regulatory requirements.
  • Game providers: Gaming software companies that provide slots, bingo, fish shooting, and other game content on our platform — only the minimum necessary data is shared.
  • Regulatory and legal authorities: When required by law, court order, or direction from a competent authority, including mandatory AML reporting.
  • Technical infrastructure providers: Cloud computing and cybersecurity services that help us operate the platform securely.

All third parties with whom we share data are bound by strict confidentiality agreements and are only permitted to use your data for the specified purposes. We conduct regular due-diligence reviews on all our third-party partners.

Our guarantee: Every data-sharing agreement with third parties contains data protection clauses that bind them to the same or higher privacy standards that we ourselves uphold.

5 Your Data Security

The security of your personal data is 7e77's top technical priority. We consistently invest in the latest security infrastructure to ensure your information is always protected against unauthorised access, disclosure, alteration, or destruction.

The technical and organisational security measures we implement include:

  • 256-bit data encryption (TLS 1.3) for all communications between your device and our servers.
  • Data-at-rest encryption using AES-256 for all sensitive information stored in our databases.
  • Two-factor authentication (2FA) is available and encouraged for all user accounts.
  • 24/7 security monitoring by our Security Operations Centre (SOC) team.
  • Regular penetration testing by certified independent cybersecurity firms.
  • Role-based access control (RBAC) ensuring only authorised staff can access specific user data.
  • Tested and operational security incident response procedures.
Breach notification: In the event of any security incident that materially affects your personal data, 7e77 will notify you within 72 hours of becoming aware of the incident, in line with international best practices.

6 Cookies & Tracking Technologies

The 7e77 platform uses cookies and similar tracking technologies to enhance your experience, maintain session security, and understand how users interact with our platform. The following are the types of cookies we use:

Cookie Type Purpose Duration
Essential Cookies Login session verification and basic account security Session only
Functional Cookies Remembering your language preferences, theme, and display settings 1 year
Performance Cookies Analysing platform usage for technical improvements 90 days
Security Cookies Detecting suspicious login attempts and fraud 30 days

You may manage your cookie settings through your web browser at any time. Please note that disabling certain cookies may affect the functionality of the 7e77 platform, particularly those related to session authentication and security.

Important note: 7e77 does not use cross-site tracking cookies or any technology that monitors your online activity outside of our own platform.

7 Your Rights as a User

Under Malaysia's Personal Data Protection Act 2010 (PDPA) and international best practices, you have the following rights regarding the personal data we hold:

Right of Access Request a copy of all personal data we hold about you.
Right to Rectification Update or correct your inaccurate personal data.
Right to Erasure Request deletion of your personal data subject to legal obligations.
Right to Object Object to the processing of your data for specific purposes such as marketing.
Right to Restriction Request restriction of your data processing under certain circumstances.
Right to Portability Receive your data in a structured, machine-readable format.

To exercise any of the above rights, contact our privacy team by email at [email protected], stating your request type and account details. We will process your request within 30 business days. For complex requests, we may require up to 60 days and will notify you accordingly.

Identity verification: To protect your privacy, we are required to verify your identity before processing any data rights request. This ensures no third party can access or request deletion of your data without your authorisation.

8 Data Retention & Deletion

7e77 does not retain your personal data longer than necessary for the original purpose of collection, or beyond the period required by applicable laws and regulations.

  • Active account data: Retained for the duration your account is active and for 7 years after account closure for legal compliance and AML purposes.
  • Financial transaction records: Retained for a minimum of 7 years in line with Malaysia's accounting and AML legal requirements.
  • Session and activity logs: Retained for 12 months for security and fraud investigation purposes, then automatically deleted.
  • Cookie data: Deleted in accordance with the expiry period of each cookie type as stated in Section 6.
  • Customer support communications: Retained for 3 years to support continuous historical service reference.

When the retention period expires or you submit an eligible data deletion request, we will securely delete or anonymise your data using methods that comply with established data security standards.

9 Child Protection

The 7e77 platform is intended exclusively for adults aged 18 and above. We do not knowingly collect, store, or process any personal information from individuals under the age of 18.

If we find that we have inadvertently collected information from someone under the age of 18, we will take immediate steps to delete that information and close the account in question. If you are aware that a minor has registered on our platform, please contact our support team immediately at [email protected].

Child protection: 7e77 employs a combination of age verification during registration, KYC document checks, and active monitoring to ensure our platform remains inaccessible to minors.

10 Cross-Border Data Transfers

In certain circumstances, your personal data may be transferred to and stored on servers located outside Malaysia — specifically for cloud computing services, international payment processing, and our technical infrastructure.

When we transfer your personal data outside Malaysia, we ensure equivalent protection is provided through:

  • Data processing agreements incorporating internationally recognised standard contractual clauses.
  • Transfers only to countries or entities that provide an adequate level of data protection.
  • Data protection impact assessments (DPIA) for high-risk transfers.
  • Use of end-to-end encryption during cross-border data transfers.

11 Privacy Policy Amendments

7e77 reserves the right to update this Privacy Policy from time to time to reflect changes in our practices, new legal requirements, or service improvements. Any amendments will be published on this page with a revised update date.

For significant and material amendments, we will notify you via your registered email or in-app notification at least 14 days before the changes take effect. This gives you sufficient time to review the changes and make an informed decision about your continued use of our platform.

Your continued use of the 7e77 platform after the effective date of any amendments constitutes your acceptance of the updated Privacy Policy. If you do not agree with the changes, please close your account and discontinue use of our platform.

12 Contact Us

If you have any questions, concerns, or complaints regarding how we handle your personal data, we encourage you to contact us directly:

  • Privacy Email: [email protected] — dedicated to personal data enquiries and user rights requests.
  • General Support: [email protected] or via in-platform Live Chat, available 24/7.

We are committed to responding to all privacy inquiries within 5 business days. For formal data rights requests, please clearly state the type of right you wish to exercise along with your account number and a copy of your identification document for verification purposes.

Data Protection Officer: 7e77 has appointed a Data Protection Officer (DPO) responsible for ensuring our compliance with the PDPA and this Privacy Policy. You may contact our DPO directly at [email protected] for any privacy concerns requiring dedicated attention.

Your Privacy, Our Priorities

Six core pillars of data protection on the 7e77 platform, ensuring your information remains secure at all times.

Malaysia PDPA Compliance

All our data handling practices are designed and audited to fully comply with Malaysia's Personal Data Protection Act 2010 — our country's primary privacy legislation.

Data Minimisation Principle

We only collect data that is strictly necessary to provide our services. No excessive collection — every data field has a clear and legitimate justification.

Banking-Grade Security

Our data security infrastructure meets the same standards as banking institutions — AES-256 encryption, TLS 1.3, and real-time threat monitoring.

Full Control at Your Fingertips

Through your account portal, update personal information, manage notification settings, and request data deletion with ease — full control is in your hands.

Periodic Independent Audits

Our privacy and data security practices undergo periodic independent audits by accredited external firms to ensure ongoing compliance and continuous improvement.

Full Transparency

We hide nothing in the fine print. This Privacy Policy is written in plain language so you know exactly what happens with your data.

Your Data Is Safe, Play with Greater Peace of Mind

Knowing your personal data is protected to the highest standards, you can focus entirely on the best gaming experience at 7e77. Register today and enjoy the peace of mind you deserve.

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